Model of the moment and reality teen queen Kendall Jenner has just been announced as the new global face of Estée Lauder.
It is a bold move for the all American brand, who are aiming to reach a new demographic with Jenner's 15 million plus Instagram fans.
Jenner hit the big time in the modelling industry walking for Marc Jacobs and Chanel, later landing a coveted campaign for Givenchy.
Jenner's It Girl status is proving to be a big hit for the beauty giant, with Estée Lauder gaining an incredible 50,000 followers on Instagram since the big announcement.
And that's not all for the young reality star, Jenner has just been featured in an 13 page spread in American Vogue, styling the season's best party dresses!
What's next for this young star, we'll have to wait and see!
